Insights

We strive to share ideas and unique perspectives that can provoke new ways of thinking, spark discussion and debates and inspire action. Here you will find our thought leadership and insight pieces.
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Our AI Predictions for 2026

If 2024 was the year organisations experimented with AI, 2025 was the year AI entered everyday work.

Day in the life of a Principle Technical Consultant

Eight years is a big milestone. In a world of shifting platforms, evolving architectures and ever louder hype cycles, it takes real depth, trust and consistency to keep delivering value year after year.

Failing an accessibility audit

We've all been there: receiving an accessibility audit report and feeling the sting of a failing grade. At Answer Digital, we've learned some costly lessons about accessibility audits. We know how important it is and how teams often fail.

Asset health data: turning pressure into progress

As the UK water sector enters AMP8, expectations around asset health are rising sharply. AMP8, the current five-year regulatory period running from 2025 to 2030, places a much stronger emphasis on long-term resilience, evidence-based investment and transparent decision-making.

The day in the life of a Lead Developer

Kash is a Lead Developer in our engineering team, and while he’ll modestly tell you that he “writes code to build applications you use in a web browser,” the reality is far richer.

How we can give AI access to company knowledge safely

When you ask an AI a question, there's more happening behind the scenes than you might think. Understanding how this works helps explain why AI systems can sometimes seem brilliantly informed, and other times completely miss the mark.

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