Bespoke B2B ordering platform

Bespoke eCommerce solution for Ramsden International's B2B network boosted global sales

The client: Ramsden International

Ramsden International is a wholesale exporter serving over 500 customers across 123 countries, offering more than 23,000 SKUs in frozen, ambient, and chilled categories.

With a complex business model and diverse customer base, Ramsden International sought to improve their operations to better support their global clients and focus on growth.

Enhancing ability to scale

Ramsden International faced challenges with their existing order capture system, which had become outdated and inefficient. The system was increasing administrative burdens and hindering their ability to scale effectively.

Ramsden needed a modernised platform that would streamline operations, reduce the time spent on manual processes, and enhance the overall customer experience.

While they evaluated various off-the-shelf ecommerce solutions such as Magento and Hybris, they ultimately required a bespoke solution tailored to their unique business model.

Custom B2B e-comm platform

Ramsden International partnered with us to develop a custom-built order capture platform that would simplify the ordering process while improving speed, accuracy, and accessibility.

The new platform was designed specifically for the B2B market, allowing Ramsden’s customers to log in, view products, create orders, and track shipments with ease.

Integrated with Ramsden’s internal systems, including their CRM and shipment tracking system, the platform offers seamless functionality that works in tandem with existing processes.

The platform utilises modern technologies, including a Java microservice architecture, AWS hosting, and Elasticsearch for enhanced search functionality. This allows users to quickly find products even if they don’t know the exact name, making the ordering process smoother and more efficient.

The result

The new system significantly reduced the administrative burden on Ramsden’s team, allowing them to focus on delivering better service to their customers.

In addition, the platform has enhanced the accuracy and speed of order processing, driving higher customer satisfaction. With future developments planned, Ramsden expects to further increase efficiencies and continue to grow revenue in the coming years.

By partnering with our engineering team, Ramsden International successfully transformed their order capture process with a bespoke B2B platform.

The collaboration delivered a streamlined, customer-centric solution that has already led to significant sales uplift and operational efficiencies. This tailored approach has set the stage for continued growth and innovation, ensuring Ramsden International remains a leader in the global wholesale export market.

25% of Ramsden’s customers migrating to the new platform at launch

Average sales uplift of £31,000 per customer post migration

Impressive £2.95 million in additional revenue in the first 12 months.

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