At Answer Digital, we believe that the answer is people. This philosophy drives every decision we make—from building a supportive, inclusive culture to fostering collaboration and innovation within our team. That’s why we’re thrilled to announce that we’ve been awarded the Best Place to Work 2024 by Prolific North, a recognition of our commitment to creating an environment where our people can thrive.

The Tech Company of the Year Award honours businesses that excel in fostering a thriving workplace culture through strong leadership, employee development, and a people-first approach. This category celebrates organisations that go beyond business metrics to prioritise the growth, wellbeing, and empowerment of their workforce, making a lasting impact on both employees and the wider community.

What makes Answer Digital the Best Place to Work?

Winning this award is a testament to the vibrant, people-first culture we’ve nurtured at Answer Digital. Here are just a few of the initiatives that set us apart:

Employee Ownership

In 2020, we became an employee-owned business, empowering our team to take a direct stake in our success. This structure fosters collaboration, inclusivity, and a shared sense of purpose that is deeply ingrained in our culture. As one of our team members put it:

"Being employee-owned has fostered a stronger community spirit, cultivating a culture of openness and collaboration."

Putting wellbeing first

We’ve made significant investments in our team’s mental and physical wellbeing, including:

• Appointing Mental Health First Aiders and a dedicated Wellness Coach.
• Offering flexible working options and sabbatical opportunities to help our people balance work and life.
• Creating spaces for personal growth, such as peer-led Slack channels and interactive wellness initiatives.

Driving career growth

Answer is a place where careers flourish. This year, we implemented:

• Comprehensive career ladders and skills matrices to guide personal and professional development.
• A focus on real-time feedback and transparent promotion processes, resulting in 34 well-deserved promotions in 2024.
• Sponsoring training in key areas like cloud certifications, business acceptance, and PowerBI.

Fostering community

Our culture is built on meaningful connections, internally and externally:

• #TheAnswerIsWomen events to support women in tech and build a strong Leeds-based community.
• Social initiatives like bake sales and our winter sleep out, raising over £4,000 for Martin House Children’s Hospice in 2024.
• Fun, inclusive company-wide events, from themed kick-offs to our Summer Away Day, strengthening our bonds as a team.
  

Looking ahead

Winning the Best Place to Work Award is a celebration of what makes Answer Digital truly special; our people. It’s also a commitment to continue raising the bar, ensuring that Answer remains a place where every team member feels supported, valued, and inspired to do their best work.

Thank you to Prolific North for recognising the incredible culture we’ve built and to our entire team for making Answer Digital such a fantastic place to work.

Here’s to many more milestones together! 🎉