Baby loss is a grief like no other; it’s not just the loss of a life, but also the loss of dreams, hopes, and the future you imagined for both your child and yourself.

Many of us at Answer Digital have been directly affected by pregnancy and baby loss. That’s why, during Baby Loss Awareness Week, we want to share some of our own stories, opening up about our journeys through grief and healing.

“Our daughter died from a viral infection at seven days old. Your mind goes back to really mundane moments where you just felt completely content. It changes the way we view things with our other child - the slightest cold or sniffle can make us really panic”

“I experienced my first miscarriage three years ago, but I had to delay family plans due to cancer treatment. It was only earlier this year that I felt I could potentially be emotionally ready to go through the process again. The past few months have been a whirlwind of emotions. In the spring, my sister welcomed a beautiful baby girl into the world, which brought me immense joy but also a new wave of grief as I reflected on what my husband and I had lost. In July, I discovered I was pregnant again, but sadly miscarried at seven weeks. Going through this experience once more was both physically and emotionally exhausting, yet it was made so much easier by the incredible support of friends and family.”

“After three consecutive miscarriages and no live births, the thought of going through the process again is terrifying and heart wrenching. Even though I never got to meet my three angels, the memory of what could have been stays with me everyday.”

It’s essential for us at Answer Digital to mark Baby Loss Awareness Week 2024.

In our own words, here’s why:

“This week matters because you never forget what happened, and while you'd never want anyone else to experience such pain, it’s comforting to know you're not alone. It’s also a way to remember my daughter—because she was real, and she mattered.”

“For us, it’s about starting conversations and letting the world know that our daughter Ava existed. Baby loss can be an isolating experience, but talking to people who understand makes a huge difference. It’s better to say something than to say nothing at all.”

“Everyone’s journey is unique, and while I’m comfortable sharing mine, others may prefer to keep theirs private—and that’s perfectly okay. That’s why awareness matters, so we can all support each other in the way that feels right for us.”

“Supporting those who have experienced baby loss can be incredibly challenging. Both of my miscarriages occurred before the 12-week mark, so only my immediate family knew about my pregnancies. There are many reasons why sharing such news early on can feel complicated. For me, I knew that friends and family would be excited, but my anxiety made me want to wait until I could fully embrace the joy of sharing the news. However, after my miscarriages, I found it much easier to speak openly about my experiences. This honesty allowed me to forgo the need to put on a brave face, and it helped others understand my situation. I’ve been surprised by the number of people who reached out over the years to share their own stories. It’s only when you go through it yourself that you truly realise how common this experience is.”

“I’ve had more pregnancies than any of my friends, but no baby to show for it. It makes you feel sad, like a shadow of your former self, and at times, even bitter towards those for whom pregnancy seems easy. It’s a difficult road to walk. It can be incredibly lonely and those who have never experienced this loss can never understand it, raising awareness to help those also affected is so important so no one feels alone”

Through our shared experiences, we’ve learned some important lessons that we hope will support others facing similar heartbreak:

• You are not alone, and it’s not your fault.
• Grief comes in waves, and it’s okay to have bad days.
• It’s possible to feel both joy for others and sadness for yourself—don’t beat yourself up for these natural emotions.
• Your journey is yours alone—there is no right or wrong way to process your grief. Share it or keep it private, depending on what feels right for you.
• Don’t push yourself to recover too quickly. Baby loss at any stage is both an emotionally and physically traumatic experience, and the grief can impact any and every aspect of your life. Remember to be kind to yourself.
• There are so many ways you can get external help or support if you need it – don’t let yourself suffer alone.

If you know someone who has experienced pregnancy or baby loss, here’s how you can help:

• Be sensitive when asking about family plans—consider your relationship and be prepared for an honest, possibly uncomfortable response.
• Allow time for healing—grief after pregnancy baby loss is complex and multi-layered. Be patient.
• Let the grieving person lead the conversation—whether they want to talk in detail or just need a distraction, follow their cues.
• Be mindful when sharing pregnancy or baby news—it’s exciting for you, but it can be heartbreaking for others.

Baby Loss Awareness Week culminates in the global Wave of Light at 7pm on Tuesday 15th October. To participate, simply light a candle at 7pm, place it in your window, and, if you wish, share a photo on social media using the hashtag #BLAW2024.

You can learn more about the vital research and support services from SANDS (Stillbirth and Neonatal Death Society) and consider donating to help bereaved parents.

For Sophie, Ava, and all the babies who aren’t here, you will always be remembered.