Our story
Built on the power of collaboration, we embed expertise into your businesses to help you grow
What we do
We’re a Leeds-based, 100-strong digital consultancy with deep roots in healthcare, financial services, and other regulated sectors.
For over 25 years, we’ve partnered with organisations to modernise systems, unlock the value of data, and safely embed AI into care and every day business.
From national transformation programmes to regional pilots, we co-create solutions that improve outcomes, reduce risk, and deliver tangible value.
Meet our team
We’re problem-solvers, architects, engineers, analysts, testers, and innovators, united by a passion for making technology work in the real world.
Our people-first approach means listening closely, challenging with care, and working side-by-side with clients to cut through complexity.
Independently driven and employee owned
As the UK’s first employee-owned tech consultancies, every member of our team has a stake in our success.
We don’t answer to shareholders, we only answer to our clients and each other.
That independence means we can do the right thing, not just the easy thing, and invest in our people because when they thrive, so do our clients.
What we believe in
We believe technology is only ever as good as the people behind it.
That’s why we embed our teams within yours, building trust, sharing knowledge, and creating solutions that last. No big reveals or over glossy decks, just honest collaboration and measurable results.
A community that drives change
We use technology as a force for good.
From supporting diversity through #TheAnswerIsWomen, to raising thousands for charities like Martin House and Papyrus, to mentoring the next generation through our Academy, we’re proud to invest in our communities as well as our clients.
Sign up to our newsletterOur history
1999
In 1999, when the internet was still in its infancy, Gary and Kate Parlett saw more than uncertainty, they saw opportunity. While many tech firms operated in silos, they built Answer Digital on the power of collaboration, embedding expertise into businesses to help them grow alongside the digital revolution. This is an ethos that we still live by today.
2001
The dotcom crash in 2001 put the entire tech industry under pressure, and the financial crisis a few years later only compounded the difficulties. Yet, through every challenge, we adapted, learning, growing, and strengthening the foundations of what we are today.
2011
In 2011 the company went on a journey of discovery and a rebrand to the Answer which is known today.
2014
In 2014, the entire Answer team travelled to Malta for a company-wide retreat. This trip wasn’t just a celebration—it was a turning point. It marked the beginning of a journey toward defining our values, the principles that have guided us ever since.
2020
In 2020, we took our biggest step yet, becoming an employee-owned business, reinforcing our commitment to independence, agility, and people-first innovation.
2024
While celebrating our 25th anniversary, we also had a significant turning point in our management, with the appointment of our new CEO; Rich Pugmire.